In 1947 William Alexander, a Scottish bakery owner, started to produce potato crisps each day after the early morning baking shift had been completed. He called the delicious result Golden Wonder. Today, Golden Wonder is a key player in the crisps market, being one of the UK’s leading producers.
Key Events Over the Years
| 1947 William Alexander – originally a mining engineer – starts to produce crisps. |
| 1960 Golden Wonder became brand leader in Scotland. |
| 1962 The first ever flavoured crisp – cheese & onion – was launched. |
| 1964 Golden Wonder’s Corby factory became the largest crisp factory in the world. |
| 1965 Golden Wonder launched unique packaging to keep crisps fresher for longer – using the “Crackle Fresh” slogan. |
| 1966 Golden Wonder becomes brand leader and the fifth-largest grocery brand in the UK. |
| 1977 Golden Wonder Pot Noodle launched. |
| Golden Wonder Golden Lights launched. |
| 1996 Golden Wonder crisps relaunched with the tagline “Bursting with flavour”. |
| Turkey and Stuffing flavour launched. |
| 1998 Golden Wonder crisps relaunched with the slogan “Best flavour, best taste”. |
| 2003 Golden Wonder Crisps relaunched as being cooked in sunflower oil, significantly reducing the level of saturated fat. |
| 2006 Golden Wonder is acquired by Tayto (NI) Ltd. |
| 2007 Golden Wonder crisps are relaunched with new packaging, new advertising and FULL ON FLAVOURS. |
