News

Golden Wonder, one of the most well known Crisp and Snack brands in the UK, is set to re-invigorate the category with the launch of a fantastic new range of Snacks. The launch is planned to hit the market in the spring and will be a welcome introduction to a category that has been crying out for new product innovation.

The re-introduction of Golden Wonder back in to mainstream distribution is part of the strategy developed by Tayto Group Ltd, the company that acquired the business back in 2006, to re-establish the brand as a serious competitor in the UK. Demand from consumers who are looking for a unique; full on flavour experience from a brand that they know (GB brand awareness for Golden Wonder is over 90%) has further endorsed this plan. Current sales on the brand are up by over 30%* compared to a category growth of 5%* which demonstrates the positive impact Golden Wonder can bring to the market.

Read more: Golden Wonder – Full on Flavour Snacks Launch