WHAT IS AN HFSS PRODUCT?

The Department of Health has developed a Nutrient Profiling Model (NPM), based on ‘back of pack’ nutritional data, to categorise food and soft drink products.

Products that score 4 or more are categorised as a High Fat, Salt and Sugar (HFSS) product. 

THEN THE PRODUCT IS HFSS

Most savoury snacks, carbonated soft drinks, cereals and confectionery are currently HFSS. 

WHAT ARE THE NEW REGULATIONS ON HFSS?

The Government is introducing restrictions on how and where HFSS products can be promoted and located.

The intention of The Food (Promotion and Placement) (England) Regulations 2021 is to:

a) reduce the availability of HFSS products bought through ‘volume promotions’ like ‘buy one get one free’ offers.
b) to restrict the placement of HFSS product categories in high footfall areas of an affected store, like checkouts, end-of-aisle units, store entrances and designated queueing areas.

The restrictions do not apply to B2B activities or to stores in Scotland or Northern Ireland.

These restrictions come into force on 1st October 2022.

A simple summary of the restrictions is… 

The Association of Convenience Stores (ACS) has developed a comprehensive guide to the restrictions:

WHICH GOLDEN WONDER PRODUCTS ARE HFSS-COMPLIANT?

At Golden Wonder we are doing our bit to make our products healthier. Over many years we have steadily reduced the salt and fat in our products as our nation’s taste buds get used to having less salt and fat in our diet.

Our boffins continue to look for new ways to make our products healthier but we will never compromise on what we hold dear – FULLY-FLAVOURED SNACKS WITH MORE PUNCH PER CRUNCH.

Making great-tasting HFSS-compliant products is not easy but we already have some available and will be launching more in the coming months… 

OUR CURRENT HFSS-COMPLIANT PRODUCTS