The Government is introducing restrictions on how and where HFSS products can be promoted and located. The intention of The Food (Promotion and Placement) (England) Regulations 2021 is to:
a) reduce the availability of HFSS products bought through ‘volume promotions’ like ‘buy one get one free’ offers.
b) to restrict the placement of HFSS product categories in high footfall areas of an affected store, like checkouts, end-of-aisle units, store entrances and designated queueing areas.
The restrictions do not apply to B2B activities or to stores in Scotland or Northern Ireland.
These restrictions come into force on 1st October 2022.
A simple summary of the restrictions is…